The following is excerpted from The Vanishing of Flight MH370 by Richard Quest, Berkley Publishing.
The Vanishing of Flight MH370: The Inside Story of CNN’s Coverage
Key Takeaways:
- Malaysia Airlines Flight MH370's unsolved disappearance prompted CNN, under CEO Jeff Zucker, to adopt an unprecedented "all-in" coverage strategy, dedicating extensive airtime and resources to the mystery.
- As CNN's aviation correspondent, Richard Quest was central to this coverage, interpreting developments, addressing speculation, and shifting to a new model of live, multi-expert analysis with a cadre of aviation professionals.
- The network's intensive, weeks-long coverage, which included controversial segments like the "black hole" theory, drew significant criticism from media pundits and former staff, despite generating record-high ratings.
- CNN's leadership robustly defended the prolonged and in-depth coverage, with Jeff Zucker asserting that viewer interest in the profound, unresolved mystery justified the network's comprehensive commitment.
Key takeaways sponsored by Aviator Pro | Start Your Training ->
See a mistake? Contact us.
