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Uber Teams with Pipistrel in Latest Step to Launch VTOL Air Taxi Service

Joby Aviation's S2 is one of many VTOL aircraft that could be used as part of the UberAIR on-demand aviation service. Joby/Uber
Gemini Sparkle

Key Takeaways:

  • Uber announced its "Elevate" program, UberAIR, will launch an air taxi service in Dallas-Ft. Worth and Dubai by 2020.
  • The service will utilize electric vertical take-off and landing (VTOL) vehicles, developed in partnership with Pipistrel Aircraft and others.
  • UberAIR aims to be an app-based, on-demand aviation service with costs projected at $1.32 per mile per passenger, similar to current Uber car rides.
  • Uber is aggressively pursuing this initiative to lead in the rapidly developing "flying car" market, facing competition from other companies and cities.
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With so many companies competing to become the Uber of the skies, it’s not surprising that Uber also wants to become the Uber of the skies. Back in October, the company revealed the first details of its ambitious “Elevate” program that would eliminate wasted hours of productivity caused by standard road travel by offering “on-demand aviation.” Simply put: Why drive to work when you can fly?

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