Wheels Up has introduced the first-ever pink Beechcraft King Air 350i, "Pink Plane," to lead its inaugural annual breast cancer awareness initiative.
The initiative, starting October 1, aims to raise over $1 million for the Dubin Breast Center at The Mount Sinai Hospital.
Funds will be generated through a $500 donation by Wheels Up for each new member joining in October, and a "fly-a-thon" encouraging current members to make donations or pledges based on the Pink Plane's flight hours.
Last week, Textron Aviation handed over the keys of the 45th aircraft in the Wheels Up fleet — the first-ever pink Beechcraft King Air 350i.
Beginning service October 1, Pink Plane is the flagship for Wheels Up’s first annual breast cancer awareness initiative to raise funds for the Dubin Breast Center at The Mount Sinai Hospital in New York City.
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