Customize Your Pilatus PC-12, No Deposit Required

Isabel Goyer

Wednesday, January 09, 2013 at 12:28 AM ET

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Key Takeaways:

Pilatus has launched a free iPad configurator app that allows users to custom design their dream PC-12 turboprop single.
The app enables extensive customization of both interior and exterior elements, including BMW DesignWorks USA themes, paint schemes, woods, carpet, leather, and trim.
Users can save and share their personalized designs, and also use the app to locate the nearest dealer for potential purchase inquiries.

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Yesterday Pilatus launched an online configurator for the iPad that allows users to create their dream Pilatus PC-12 turboprop single.

One of the hottest marketing tools for carmakers these last few years has been so-called “configurators,” digital utilities that let fans of the car (and potential customers) pick out colors, body mods, trim and interior options to arrive at a completely customized ride, which is displayed in full color with spinning 3-D views and more.