How We Use AI

AI is changing how we tell stories; here's how we plan to embrace it.

Craig Fuller

Wednesday, August 06, 2025 at 09:05 AM ET

Verified

Edited By:

Ryan Ewing

[Shutterstock]

Key Takeaways:

Firecrown fully embraces AI as an essential, transformative technology for media, investing in tools to enhance content production speed, quality, and audience relevance.
AI primarily assists journalists with tasks like research, complex document analysis, copy editing, ideation, and optimizing content for generative AI discovery, enabling faster and more in-depth reporting.
Despite extensive AI integration, Firecrown maintains strict human oversight; journalists are fully accountable for every word published, with all AI-assisted content undergoing review and fact-checking, never relying on raw AI outputs.
The company views AI adoption as crucial for survival and growth in the evolving digital landscape, encouraging teams to adapt to new discovery methods (e.g., generative AI search) to maintain and increase audience engagement.

See a mistake? Contact us.

There’s been considerable discussion recently about how we use AI for content production at Firecrown. Setting aside misrepresentations, we’d like to clarify how our team leverages AI and the expectations we established months ago.

Any media company not using AI at this point is already behind, particularly in the digital space. Committing to never using AI sets a dangerous precedent.