How We Use AI

AI is changing how we tell stories; here's how we plan to embrace it.

Craig Fuller

Wednesday, August 06, 2025 at 09:05 AM ET

Verified

Edited By:

Ryan Ewing

[Shutterstock]

Key Takeaways:

Firecrown is fully embracing AI as a critical tool for content production to stay competitive, increase output, and deliver faster, higher-quality, and more insightful content to its audience.
AI is utilized to augment journalists' capabilities for tasks like research, copy editing, analyzing complex documents, and monitoring news, with strict human oversight ensuring journalists remain responsible for all published words.
The company views AI adoption as essential for adapting to the evolving digital media landscape, including declining traditional search traffic, and is making significant investments to improve content discoverability and personalization while adhering to clear ethical guidelines.

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There’s been considerable discussion recently about how we use AI for content production at Firecrown. Setting aside misrepresentations, we’d like to clarify how our team leverages AI and the expectations we established months ago.

Any media company not using AI at this point is already behind, particularly in the digital space. Committing to never using AI sets a dangerous precedent.