HAI Rebrands as Vertical Aviation International

The nonprofit trade organization says the new name is part of a ‘transformative journey.’

Tuesday, February 27, 2024 at 04:24 PM ET

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This year’s event from included the announcement that Helicopter Association International (HAI) was rebranding as Vertical Aviation International. [Courtesy: VAI]

Key Takeaways:

Helicopter Association International (HAI) has rebranded as Vertical Aviation International (VAI) after 75 years, reflecting the evolving vertical aviation industry.
The name change and expanded focus aim to encompass all aircraft capable of vertical or short takeoff and landing (VTOL/STOL), including new technologies and traditional helicopters.
Leaders state the rebrand will better serve vertical aviation communities and improve engagement with legislators and regulators.
The organization's annual conference and trade show has also been renamed to VERTICON.

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Helicopter Association International, the nonprofit trade organization founded 75 years ago, announced Tuesday that it had rebranded as Vertical Aviation International (VAI) due to the evolving vertical aviation industry.

Board chair Nicole Battjes and president and CEO James Viola said in a letter to VAI members that the name change was made to reflect the “wave of expansion” being ushered in by new aircraft and technology. They said the new moniker is part of a “transformative journey” but promised members the group’s commitment to the industry wouldn’t change.