Boeing Attempts to Shift Culture After Employee Survey Shows Morale Issues

CEO Kelly Ortberg says pride in the company has ‘dropped significantly’ following a challenging year.

Caleb Revill

Wednesday, April 23, 2025 at 03:35 PM ET

Verified

Edited By:

Travis Tingle

Boeing’s 737 MAax10 at Boeing Field [AirlineGeeks/Katie Zera]

Key Takeaways:

Boeing is redefining its company values and behaviors in response to a recent employee survey that revealed a significant drop in morale and employee pride, falling from 91% in 2013 to 67%.
CEO Kelly Ortberg is leading initiatives, including all-employee meetings and introducing new values, to address the declining pride and foster a positive culture change within the company.
This corporate effort to boost morale follows a challenging period for Boeing, marked by production controversies, safety concerns, multiple lawsuits (including a whistleblower case), and a major machinist union strike.

See a mistake? Contact us.

Boeing is in the process of redefining its company values after an employee survey outlined low morale in its workforce.

A recent FlightGlobal report cited an internal message by Boeing CEO Kelly Ortberg, who said that “pride in Boeing has dropped significantly.” In response to Boeing’s survey findings, Ortberg reportedly held an all-employee meeting on April 17 to address the matter.