Boeing Attempts to Shift Culture After Employee Survey Shows Morale Issues

CEO Kelly Ortberg says pride in the company has ‘dropped significantly’ following a challenging year.

Caleb Revill

Wednesday, April 23, 2025 at 03:35 PM ET

Verified

Edited By:

Travis Tingle

Boeing’s 737 MAax10 at Boeing Field [AirlineGeeks/Katie Zera]

Key Takeaways:

Boeing is redefining its company values and behaviors after an employee survey revealed a significant drop in workforce morale, with only 67% of respondents feeling proud to work there, down from 91% in 2013.
CEO Kelly Ortberg is actively addressing the decline in pride and culture change, introducing new values and forming an enterprise working group after the first employee survey in five years.
This initiative follows a "challenging year" for Boeing, marked by controversies including unsafe production standards, 737 Max incidents, production hindrances, a machinist union strike, and a lawsuit from a whistleblower's family.

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Boeing is in the process of redefining its company values after an employee survey outlined low morale in its workforce.

A recent FlightGlobal report cited an internal message by Boeing CEO Kelly Ortberg, who said that “pride in Boeing has dropped significantly.” In response to Boeing’s survey findings, Ortberg reportedly held an all-employee meeting on April 17 to address the matter.