The following is excerpted from The Vanishing of Flight MH370 by Richard Quest, Berkley Publishing.
The Vanishing of Flight MH370: The Inside Story of CNN’s Coverage
Key Takeaways:
- The 2014 disappearance of Malaysia Airlines Flight MH370 became a central and unprecedented story for CNN, extensively covered by aviation correspondent Richard Quest, who had personally flown with the plane's first officer weeks prior.
- Under new CEO Jeff Zucker, CNN adopted an "all-in" strategy for MH370 coverage, dedicating vast resources, significant airtime, and a new cadre of aviation analysts to the story, which led to a substantial increase in network ratings.
- While successful in attracting viewers, this intense and prolonged coverage drew considerable criticism for its perceived overkill and occasional sensationalism, though CNN's leadership defended it as a necessary response to the profound public mystery and sustained viewer interest.
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