Just days after outgoing Airbus sales chief John Leahy announced the possible end of the A380 production line, because of dwindling orders for the giant four-engine aircraft, came word that Emirates, already operating 101 of the world’s largest passenger aircraft decided it could indeed use another 36 airplanes, 20 firm orders and 16 options. Whether this was the end game of a cleverly orchestrated game of cat and mouse is still open to debate. Airbus needed fresh orders for the airplane to keep the line rolling, but Emirates has staked its entire sales strategy on the 550-seat airplane.
A380 Production Line Will Remain Alive with Emirates Order
Key Takeaways:
- Emirates placed a significant order for 36 Airbus A380s (20 firm, 16 options), potentially securing the future of the superjumbo's production line after facing dwindling orders.
- The deal, valued at $36 billion (list price), underscores Emirates' strategic reliance on the A380 while providing crucial new orders for Airbus.
- The engine choice for the new Emirates A380s is still undecided, with Emirates reportedly dissatisfied with current Rolls-Royce performance and exploring other manufacturers.
- British Airways is also reportedly considering additional A380 orders to leverage limited landing slots at London Heathrow.
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