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Zhuhai Airshow: China’s Oshkosh

Gemini Sparkle

Key Takeaways:

  • The Zhuhai Airshow, China's official international aerospace trade show, is heavily military-focused in its displays and general atmosphere, significantly differing from Western general aviation shows like EAA AirVenture.
  • Exhibiting at Zhuhai is a costly venture primarily aimed at brand awareness and initiating future discussions or MOUs, rather than securing immediate sales or contracts.
  • Public attendance on designated days was overwhelming and chaotic, forcing some exhibitors to restrict access to their displays due to uncontrollable crowds.
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Except for the assault vehicles on display, the cruise and shoulder launched missiles, the Vogue-style models sporting paramilitary jumpsuits and dark glasses, and the thousands of security personnel, Airshow China 2012 is pretty much like EAA AirVenture in Oshkosh, but only if you don’t look too closely.

Called the China International Aviation & Aerospace Exhibition , it is the only international aerospace trade show in China that is endorsed by the Chinese central government. According to the official pamphlet,

Jerry Gregoire

Jerry Gregoire is the founder and co-chairman of Redbird Flight Simulations, the former chief information officer for Dell Computer Corporation, and vice president of information systems for the Pepsi-Cola Company. He currently flies a Cessna Citation CJ3 and a Beech 18.

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