Wheels Up Sells Entities in Profitability Push

Company plans to invest the proceeds in fleet modernization.

Zach Vasile

Thursday, August 21, 2025 at 10:14 AM ET

Verified

Edited By:

Travis Tingle

A Wheels Up aircraft [Courtesy: Wheels Up]

Key Takeaways:

Wheels Up divested three non-core services businesses—Baines Simmons, Kenyon, and Redline—for approximately $20 million to streamline operations and fund its ongoing fleet modernization strategy.
This sale is part of Wheels Up's broader initiative to sharpen strategic focus, strengthen its balance sheet, and achieve sustained, profitable growth, alongside recently announced cost efficiencies.
The private aviation firm has historically struggled with profitability and was recently supported by a $500 million investment and 95% stake from a Delta Air Lines-led consortium in 2023 to maintain viability.

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Private aviation firm Wheels Up announced this week that it has sold off three non-core businesses in an effort to streamline operations.

The company sold Baines Simmons, Kenyon International Emergency Services, and Redline Assured Security to an unnamed “unrelated third party” for approximately $20 million in proceeds before transaction-related expenses. Wheels Up plans to use that money to advance its ongoing fleet modernization strategy.