How We Use AI

AI is changing how we tell stories; here's how we plan to embrace it.

Craig Fuller

Wednesday, August 06, 2025 at 09:05 AM ET

Verified

Edited By:

Ryan Ewing

[Shutterstock]

Key Takeaways:

Firecrown actively embraces AI as a transformative and essential tool for modern media, crucial for staying competitive and enhancing content production in terms of speed, volume, and quality.
The company leverages AI to augment journalistic efforts, primarily for research, analyzing complex documents, transcribing, copy editing, and ideation, enabling quicker responses to breaking news and deeper insights.
Firecrown maintains strict human oversight, holding journalists fully responsible for all published content, and explicitly states AI is not used for writing full stories without review or for plagiarism.
Adoption of AI is also driven by the changing digital landscape, with Firecrown adapting content for generative AI engines to counteract declining traditional search traffic and ensure future relevance.

See a mistake? Contact us.

There’s been considerable discussion recently about how we use AI for content production at Firecrown. Setting aside misrepresentations, we’d like to clarify how our team leverages AI and the expectations we established months ago.

Any media company not using AI at this point is already behind, particularly in the digital space. Committing to never using AI sets a dangerous precedent.