Boeing Attempts to Shift Culture After Employee Survey Shows Morale Issues

CEO Kelly Ortberg says pride in the company has ‘dropped significantly’ following a challenging year.

Caleb Revill

Wednesday, April 23, 2025 at 03:35 PM ET

Verified

Edited By:

Travis Tingle

Boeing’s 737 MAax10 at Boeing Field [AirlineGeeks/Katie Zera]

Key Takeaways:

Boeing is undergoing a redefinition of its company values and a culture shift in response to significantly low employee morale, as revealed by a recent internal survey showing a sharp drop in workforce pride.
CEO Kelly Ortberg confirmed these efforts, introducing new values and behaviors across the organization based on constructive feedback from the employee survey, the first conducted in five years.
The company's focus on culture change follows a challenging period marked by numerous controversies, production issues, lawsuits related to the 737 Max, a machinist union strike, and a lawsuit by a whistleblower's family.

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Boeing is in the process of redefining its company values after an employee survey outlined low morale in its workforce.

A recent FlightGlobal report cited an internal message by Boeing CEO Kelly Ortberg, who said that “pride in Boeing has dropped significantly.” In response to Boeing’s survey findings, Ortberg reportedly held an all-employee meeting on April 17 to address the matter.