HAI Rebrands as Vertical Aviation International

The nonprofit trade organization says the new name is part of a ‘transformative journey.’

Tuesday, February 27, 2024 at 04:24 PM ET

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This year’s event from included the announcement that Helicopter Association International (HAI) was rebranding as Vertical Aviation International. [Courtesy: VAI]

Key Takeaways:

Helicopter Association International (HAI) has rebranded as Vertical Aviation International (VAI) to reflect the evolving vertical aviation industry.
The name change and expanded focus aim to encompass all vertical or short takeoff and landing (VSTOL) aircraft, including new technologies beyond traditional helicopters.
This rebrand intends to better serve the broader vertical aviation communities and improve engagement with legislators and regulators.
As part of the change, the organization's annual conference and trade show will now be called VERTICON.

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Helicopter Association International, the nonprofit trade organization founded 75 years ago, announced Tuesday that it had rebranded as Vertical Aviation International (VAI) due to the evolving vertical aviation industry.

Board chair Nicole Battjes and president and CEO James Viola said in a letter to VAI members that the name change was made to reflect the “wave of expansion” being ushered in by new aircraft and technology. They said the new moniker is part of a “transformative journey” but promised members the group’s commitment to the industry wouldn’t change.