As BendixKing seeks to offer a full array of avionics products for the general aviation market, the company is turning to an untested growth strategy to allow it to better compete against the likes of Garmin and other heavy hitters in a crowded market.
BendixKing Broadens Avionics Partnerships
Key Takeaways:
- BendixKing is adopting a new growth strategy in the general aviation avionics market, partnering with established manufacturers like TruTrak, Avidyne, and JPI to offer products rather than developing them in-house.
- This strategy allows BendixKing to rapidly provide a comprehensive avionics product line and foster an "open-architecture ecosystem," while partners benefit from access to BendixKing's global sales and support network.
- New BendixKing-branded products launched through these partnerships include AeroCruze/xCruze autopilots (from TruTrak), xPoint/AeroPoint engine monitors (from JPI), and AeroNav GPS navigators (rebranded Avidyne IFD series).
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