As BendixKing seeks to offer a full array of avionics products for the general aviation market, the company is turning to an untested growth strategy to allow it to better compete against the likes of Garmin and other heavy hitters in a crowded market.
BendixKing Broadens Avionics Partnerships
Key Takeaways:
- BendixKing is adopting a new growth strategy in general aviation avionics, partnering with established manufacturers like TruTrak, Avidyne, and JPI rather than developing products in-house.
- This "open-architecture ecosystem" approach enables BendixKing to quickly offer a full range of rebranded avionics (e.g., autopilots, navigators, engine monitors) across all major categories without the cost and time of internal development.
- The partnerships provide BendixKing's partners access to its global sales and support network, significantly expanding their market reach.
- All co-branded products, such as the AeroCruze autopilots, AeroNav navigators, and AeroPoint/xPoint engine monitors, carry the BendixKing name and receive initial support from the company.
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