It found, perhaps most interestingly, that the cost of learning to fly, while important, wasn't the most important factor in student retention by a long shot. The perceived value of that training, on the other hand, was crucial to the equation, as was the quality of the instruction, the sense of community offered the students and the relationship between the student and the instructor. AOPA plans this year to conduct a dozen meetings in six different U.S. cities to share the results of the study. The organization also plans to relaunch its newsletter, Flight School Business, which will communicate strategy for retaining pilots to flight schools and instructors. It also plans later this year to launch a series of online tools to spread the word and provide tools to student pilots and their instructors.