Rich Karlgaard, publisher of Forbes Magazine and the owner-pilot of a 2005 Cirrus SR22 GTS will address the opening session of this year's National Business Aviation Association Convention. The meeting runs from October 20-22 at the Orange County Convention Center in Orlando, Florida. Karlgaard will be the keynote speaker. He said, "I look forward to being there on opening day and discussing the trends I'm seeing in business aviation and the broader marketplace. I'm also eager to hear from those in attendance about the measures they're taking to help their flight operations meet the challenges present in this very turbulent economic environment." Karlgaard is the author of Life 2.0 or How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness. He writes a blog for Forbes.com titled 'Digital Rules' and frequently appears on Fox News Channel's 'Forbes on Fox' programming. NBAA President Ed Bolen said, "We're delighted that Rich has agreed to share his insights with us at the show."