An LSA can be sold for under 60,000$. But if you want an LSA from a big name with a big advertising budget, big PR, big sales team, big overheads, etc., it's going to cost you over 120,000$. There might be a market for an LSA at 60,000$ from a big name, but not for 120,000$ even from a big name. In addition, it is the same effort to sell a 12o,ooo$ aircraft as it is to sell one costing 4 times as much. So, big companies move away from an non-existent market (the 120,000$ LSA) and the public does not buy from a small company. So the LSA segment is in a critical condition. Simple economics and market forces.
