Well, they put the price at 10% of a small jet, so it will cost about 400k~500K... Not exactly the same of an upper end automobile - but about the same of other, more conventional aircraft like Cirrus or Cessna. It's cool indeed, but the price do not have any magic included.
Ive been waiting all my adult life for the cost of aircraft to come within reach of the average person. It seems to me that if one wanted to sell more aircraft... they would put it within reach. It really is quite rediculous that the cost of an aircraft has not started to approach that of an upper end automobile. Iam sure there are those that are quite content in keeping flying a more exclusive hobby... only to be enjoyed by the more affluent. Shame.
I am not rich and I barely have enough money to even take lessons, however I am perfectly fine with the price of flying being what it is... it just means I will just work that much harder, and save up enough money so that one day I can buy a plane. Perhaps the high costs even serve a good purpose to keep dunces out of the sky? (Quite likely!) Moreover, current prices are based on real life costs. I am quite certain that airplane manufacturers understand that lower prices mean more sales, and that they are doing their very best to achieve this.