It takes years to build a successful brand, but only a few bad decisions, or in some cases a run of bad luck, to ruin one. That’s what makes the planned revitalization of the storied Bendix/King brand name so intriguing. For the past 15 years, Bendix/King has more or less been a victim of neglect as the weeds were allowed to grow up all around it. In short, the brand suffered from the sort of parental abandonment that would have done in lesser names.